Introducing Collective Capital

To remain relevant in today's evolving business landscape, a company must achieve business success and offer social value. This requires alignment of a company's financial, human, and social capital with its mission and purpose. The Collective Capital model helps companies to leverage their existing resources and create the conditions for business growth and social impact.

Watch our video to learn more about how Collective Capital can change your business and enhance your service to the world.

Learn More Download PDF

Collective Capital = Financial Capital + Human Capital + Social Capital

Production Collective advises companies on the implementation of the Collective Capital model. We begin with a resource review that allows us to understand your company culture and positioning. We gather information to assess your financial health, human assets, and role in society. After taking stock of your internal and external assets, we then identify opportunities to advance your mission and purpose. Production Collective designs the strategies for value creation, which include:

Financial Capital

Discover how your financial assets are aligned with your mission and purpose. We'll help you determine how your budget is benefiting tomorrow's growth.
Human Capital

Your employees are two-thirds of your company's assets. Learn how to embrace their full potential for their own growth and your company's bottom line.
Social Capital

Discover how to share your current social impact with your employees and audience and what new opportunities are available for even greater relationships.

How We Work

Production Collective advises companies on the implementation of the Collective Capital model. We begin with a resource review that allows us to understand your company culture and positioning. We gather information to assess your financial health, human assets, and role in society. After taking stock of your internal and external assets, we then identify opportunities to advance your mission and purpose. Production Collective designs the strategies for value creation, which include:

WORKSHOPS to help you elucidate your company’s value set
COMMUNICATIONS to tell your story and differentiate your brand
SOCIAL AUDITS to assess your company’s impact on society
GROWTH MANAGEMENT to help manage growth while advancing your mission
INTEGRATION of existing social responsibility platform with your business model
EVENTS to fortify your brand and strengthen stakeholder relationships
EMPLOYEE EXPERIENCES to enhance fulfillment, commitment, excellence
PARTNERSHIP DEVELOPMENT AND BROKERING to build your networks

Eight in ten Americans say that corporate support of causes wins their trust in that company. - 2004 Cone Corporate Citizenship Study.
"The brands that will be big in the future will be those that tap into the social changes that are taking place." - Sir Michael Perry, Chairman of Centrica PLC.
No single group can solve the world's problems, but public companies can move the collective needle by using their human and financial resources to innovate in ways that benefit both private interests and the public good. - Rondal A. Williams, CEO of Aetna
“The core insight about great leadership and great companies comes down to service. We as individuals should entirely integrate our personal lives and our search for meaning with our business lives. Businesses with a meaningful intent will bring meaning to the lives of their employees." - Ted Gunning, Former VP at Unilever
"Sophisticated companies will move beyond merely writing checks and doing short-term cause-related promotions to creating deeper social commitments. These activities should be long-term, credible and integrated into companies’ overall business strategy, and they should involve consumers, employees and communities.” - Findings from Cone Corporate Citizenship Study (2010)
"You have to start with you -- your personal behavior, your personal lifestyle. What do you ask of yourself? Then you will find yourself asking things of the people you work for. You have to align yourself with entities that reflect your personal ethics." - Kristine Tompkins, Former CEO, Patagonia
"In my view the successful companies of the future will be those that integrate business and employees' personal values. The best people want to do work that contributes to society with a company whose values they share, where their actions count and their views matter." - Jeroen van der Veer, Managing Directors of Shell Corporation
"Companies must take the lead in bringing business and society back together. The recognition is there among sophisticated business and thought leaders, and promising elements of a new model are emerging. Yet...most companies remain stuck in a “social responsibility” mind-set in which societal issues are at the periphery, not the core." - Michael E. Porter and Mark R. Kramer "Creating Shared Value" Harvard Business Review 2010
"Nobody's going to remember [your company] for delivering earnings to stockholders, they will remember you for the lasting impact you made on society and for being sustainable." - Indra Nooyi, CEO PepsiCo

Contact Us

Contact us to learn more about how to build your Collective Capital.

Phone: 646.786.1794

Email: info@productioncollective.com

Address:
138 West 25th Street, 10th Floor
New York, NY 10001

More to Think About

Learn more about Production Collective

Visit our full website to discover even more ways Production Collective can help your business grow and excel. Learn about our services, view our portfolio projects, and read our blog.

Visit Us

© 2011 Production Collective. All rights reserved.
Contact